Portfolio

Ski Network: Marketing Strategy Design & Refresh

THE BRIEF

Ski Network approached Collective Inds after being recommended our services for marketing support and WordPress website development.

Ski Network is an event company that organises unique experiences that connect technology & consulting professionals from some of the worlds leading firms,on the snow, in a fun, informal environment. After a few years of successful trips, organised whilst both founders are holding down full-time jobs, the business had reached a point where they needed to review their marketing strategy and online appearance to make further growth.

THE SOLUTION

We kicked off this project with some market research, looking into their competitors, the industry and trends, as well as conducting a brand audit to benchmark exactly where they are now.  From this, we could then take a look at our findings and create an educated marketing strategy and develop a marketing support package that would sit within their budget and meet expectations to help them manage the execution of the plan.

The website also needed a refresh and a bit of a brand update.  Rather than starting again from scratch, we developed the theme that was already in use, enhancing their pages, organising content better and working on their organic on-page SEO.

You can view their new website here.

If you would like to know more about our market research and digital strategy design services please get in touch with harriet.

SERVICES USED:

  • Market Research & Review
  • Digital Marketing Design
  • Website Design & Development
  • SEO