Total Boxer: Marketing Strategy Design for Group of Fitness Companies


Total Boxer Group approached Collective Industries for help with their Marketing Strategy Design for their fitness companies group.

With a new app and class formats in the pipeline soon to be released Matt, the Chairman of the Group, was keen to know exactly what their market space looked like, including what the forecast and future trends for the industry were and who the key players are that they would be competing against.

He also needed to understand which marketing channels they needed to consider in their overall marketing plan and how to approach each one.  So, therefore, would also need a top-line overview of what their marketing strategy and focusses should be for the next few months or so.


We recommended our digital marketing strategy and brand positioning report which included a full brand audit to benchmark where they are currently at, as well as industry and competitor insights.

We then present all this information in one easy to-read-document which also outlined our proposed plan of attack to go to market with

You can read more about this service here.

We look forward to our continued work with Matt and his team as we help to roll out these plans over the coming months.

Harriet has helped several of my established and early-stage fitness companies build-essential marketing strategies, always with enthusiasm, on time, within budget and more importantly, with excellent advice. Highly recommended!

Matt Garcia, Chairman at Total Boxer Group


  • Digital Marketing Strategy Design