30 Ways to Boost Your SEO for Free!
Small businesses simply don’t have the money to spend on marketing like big businesses do. Here at Collective Industries we understand your pain; that is why we try to regularly blog useful advice and tips that small businesses can do for free or little cost to give their marketing that extra boost!
This blog gives you 30 different ways in which you can boost your websites SEO.
30 Ways to Boost Your SEO for Free
1. PR aka Press Releases
This “old skool” method still works! Check out these free press release sources…
- 24-7PressRelease.com
- PRLog.org
- IdeaMarketers.com
2. Use local media
Send your press release to your local media or niche outlets too!
3. Google Local Business Listing
Make sure you claim, verify and update your listing. Local listings have now been transferred into Google+ so check there too!
4. Niche Social Media Sites
Find a niche social media site that works well for your business and post tips and other useful information. Examples are:
- Travel or hospitality business – Tripadvisor.com forums
- Photography store – Photo.net or RockTheShotForum.com
- Wedding Services site – Brides.com or Onewed.com forums
Search your niche or service plus forums to find ideas. If there isn’t a forum out there, consider starting one.
5. Build a Google+ Page
6. Set up partnerships with other local businesses
7. Comment on other blogs
By making comments on other blogs that provide original information that is useful to your consumer not only builds external links back to your website but it also builds trust and word of mouth marketing techniques.
8. Set up and verify a Webmaster Central Account at Google.
9. Set up a Bing Webmaster Tools account and verify it.
10. Site Maps
Create or Update your XML site map and upload it to your Google and Bing Webmasters tools
11. Write “How To” Articles
Post “How To” articles to Wikihow.com or Answers.com. This is a good way to get mentions and links back to your site.
12. Write Unique HTML Page Titles
All your pages must have unique HTML titles
13. Share your photos on Flickr
Get a profile, write descriptions and link to your website.
14. Start a blog
As mentioned in previous articles blogging is very important! For help setting up your blog please contact out team.
15. Keep your Bing and Yahoo local listings up to date
16. Update and optimise your description and URL at YP.com
Be warned they will try to get you to spend money but there is no need to, just make sure the information they do have for your business is correct.
17. Use your Bing Webmaster Tools account to look at your incoming links
Make sure these links are relevant to your site – if they are not start contacting the irrelevant ones to remove your link as this can be damaging to your listings
18. Use Video
As discussed before in previous articles video marketing is becoming an important tool for every website to have, a simple slide show of your products or a “How To” video can work wonders for your SEO strategy. Look here for more information on our video marketing solutions.
19. Use Google’s free Keyword Tool
Research keywords that could be used to optimise your website.
20. Add Keyword Focused Pages
Add pages to your site that are focused on the Keywords you have researched in #19
21. Build a Facebook page
Facebook is a great way to generate external links toy your website as well as build an online fan base or community. Make sure your use this to create groups, events add photos and post relevant, useful content – don’t use Facebook to sell! Like our page on Facebook!
22. Install Google Analytics
Google Analytics is a useful, free, online tool that can help you monitor and track traffic coming through your website.
23. Start Tweeting
Twitter is another great social media platform that you can use to build external links to your website and network with other like-minded individuals
24. Get a Pinterest Account
Pinterest is the latest craze in social media platforms currently and works brilliantly for posting photos of products, events and inspirational images!
25. Follow Experts on Twitter
Follow industry experts or other tweeters that interest you to get new content that may be worthy re-tweeting. Follow us on twitter for more ips and trick on design and internet marketing – @HarrietBDesign
26. Try PPC campaigns
Or if you have already try re-writing your old adverts that struggle.
27. Review your Google Analytics
Keep an eye on your Google Analytics reports; which landing pages are the most popular, which pages seem to have the highest exit rates?
28. Set up a Google Content Experiment
Google Analytics allows you to experiment with content, test pages and gain further insights into the minds of your visitors.
29. Build a Google Map
Using Google Maps, generate a map of your storefronts locations, and nearby points of interest. Then make your map public and embed it into your website. You can also add links to relevant content on your site for each point of interest.
30. Sign up to our RSS feed for more useful tips and advice on Internet marketing.