About our Digital Marketing Agency


Collective Industries is a digital marketing agency based in the beautiful and tranquil countryside village of Eversley, Hampshire.

Founded in 2009, by Harriet Smith, we are now an established digital marketing consultancy specialising in helping brands and businesses within the fitness, wellness, travel and lifestyle industries.

Our client base includes a mixture of industries from international brands such as Monster Energy and Pepe Jeans, to smaller businesses and startups – we have even worked with a real-life dragon from the BBC’s Dragons Den!


We specialise in brand strategy and management, supporting creative direction, delivering effective marketing strategies, building awesome WordPress websites, and ongoing support services to businesses large and small, both locally and across the globe.

‘Breaking the Mould’ with a vision to challenge the typical Digital Marketing Agency model!

Instead of having a physical working space, we seeked to create a digital a hub of designers, artists, writers and developers whom can be called upon for their unique skillset and interests to support projects as and when needed. This gives us the unique ability to select the best of the best for each clients project.

A pool of specialisms if you like at our clients fingertips!

So rather than choose whoever has the capacity (but isn’t necessarily interested in your business) to work on your project, we can choose someone with both the capacity, the perfect skillset and whom probably already has a keen interest in your business or brand.

We think this makes our offering slightly special and unique from what a typical agency can provide – just call us the business worlds answer to cupid!

Cost Efficient

As we can work remotely, our overheads are kept low resulting lower rates for you. For this reason a digital consultancy service is often a more affordable option for businesses without impact on quality of the end result.


A consultancy service offers flexibility – you can use us as and when you need us, rather than having to commit to a high salaried employee of similar experience.


Unlike agencies, we can pick and choose the perfect team to work on your project by experience, industry and/or passion, rather than being limited to selecting from available in house staff. This enables us to achieve better results.


We are always learning and discovering new tools and techniques to help us respond to the latest digital developments that might businesses. So let us focus on your digital strategy and provide new perspective, whilst you focus on your core business.




I have extensive experience in working within European & global markets mostly from my work at Monster Energy amongst others, providing various marketing & design services including digital marketing, creative brand & web design, social media management, market research plus data insights/reporting.

I am always looking for new challenges, projects where I can get out-side of the box and really push both my creative skills and marketing skills too.

My work at Monster Energy has taught me a lot, I was lucky enough to be with the company from their early stages in the EMEA, and I have taken away with me many very valuable lessons, which I am sure my current and future clients will all benefit from!

I have learnt how to market a ’Superstar’ brand at global, regional and local levels, in multiple cultures and languages.

I have learnt how to manage business growth at an incredibly fast rate…
When I started I looked after less than 15 countries in the EMEA, when I left I had near to 50 different markets to manage centrally.

I have learnt how to measure performance online then use those results to devise better, stronger, strategies.

I am also an active person who loves to be outdoors, I am passionate about health & fitness away from the stereotypical gym (currently a CrossFit junkie) and also teach yoga part-time too!

Overall I would say I am a very driven, highly productive, individual, who loves to help others succeed and be pushed to the max in all things both work and personal.

Who we have worked with

Our digital marketing consultancy has worked across the globe with many local, national and international brands helping them with digital marketing, website development, graphic and brand design.

Adam Friedlaender

Harriet is amazing. We needed a website in a tight deadline for our new gym. She made the design process enjoyable and simple, which is good for us less tech savvy folk. We ended up with a stylish, user friendly site that ticked all the points of our brief and is already bringing in lots of leads. Id have no hesitation using Harriet or recommending her to anyone in the future.

Adam Friedlaender Head Coach & Founder of CrossFit Islington

Highly recommended!

Harriet has helped several of my established and early-stage fitness companies build-essential marketing strategies, always with enthusiasm, on time, within budget and more importantly, with excellent advice. Highly recommended!

Matt Garcia Chairman at Total Boxer Group

Impressive & Trusted Supplier

Harriet is an impressive individual. She first contacted me in 2008 and kept going until I agreed to meet with her. It was her tenacity that secured her this meeting and I was glad that I agreed to it. Since the first web design project she did for me we have collaborated on a number of different jobs and initiatives, all with great results. She is now a trusted supplier to MarcatusHq.com and has even become an Accredited Partner helping our client leverage our offering more effectively. This is a result of her commitment to getting results and her appetite to learn new things quickly and apply them effectively. A very smart young business woman !

Andy Gooday Managing Director of Round Peg Search