7 Small Business Website Must Haves
Top Tips for Small Businesses Websites
An effective small business website can help boost search engine optimisation, generate leads and promote your business. As a small business it is important that your website works for you. However, your website must have all the right elements. We have put together a list of small business website must haves below to help you out!
Choose the right Domain Name
Your url must be appropriate for your business; it must be memorable and tells visitors what you do. When you pick your domain name, choose one that is clear, and easy to read, you could maybe even add a descriptive word to help customers understand what it is you do or sell.
- Choose a .com or .co.uk rather than .net or .org where possible
- If your name is taken try adding your town, county or area
- Avoid using special characters, hyphens and numbers
- Check copyrights on the name you choose
- Register the domain with a creditable service for the longest time you can
Make it easy to be Contacted
Make sure your contact information is easy to find; create a contact pages in the main menu where all your details can be listed.
You could always put your phone number and/or email in the header or footer area too.
If a visitor struggles to find your contact details then they may give up altogether and move on to purchase with your competitors.
Use Call To Actions
If your website is needed to generate leads then it is important that you have a strong and clear call to action.
Lead generation via websites can be a very effective way of boosting your contact database with genuine, quality leads.
Make sure your proposition is clear, offer an incentive and make sure your data capture form works properly and has all the field you require.
Include your logo, use images and video
Firstly your logo should be the face of your business and needs to be clearly visible at the top of every page.
Secondly, no one wants to read a block of text! Use images to illustrate your website. Images can help break up text, illustrate a point or product and generally make content easier to digest for the reader.
You could also try adding video to create a more professional appearance. Your video could be about you introducing your business and what you do, or it could be product/service specific. Video have been proven to increase the time your visitors spend on your site as well as help massively with your search engine optimisation.
Add Relevant Content
Make sure your website includes relevant pages. Ideally every website should include a Contact page as well as a product or services page.
You may also wish to consider adding a page about your business, client testimonials or a press page.
Blog pages are also a great tool to use to generate fresh content and boost your search engine optimisation.
Share Links
Make sure your website includes links to all your businesses social media sites, news reads and subscription services.
You should not only engage with your audience through just your website, you should use social media to reach larger audiences, share content and bring value to your customers.
Using social media to share links back to your website is also a great way to increase external links and again boost your search engine optimisation.
Search Engine Optimisation
We have already touched on a few basic techniques that will help increase your organic search results. However investing in a local search engine optimisation (SEO) strategy can dramatically increase your search results, boost website traffic and get you more customers.
For more information about any of the tips above please feel free to contact our team!
[contact-form-7 id=”1533″ title=”General Enquiry”]