Creative strategy, coastal spirit, and culture-led thinking.
Collective Inds is led by Harriet Bishop — a brand strategist, creative consultant and content specialist with over a decade of experience helping lifestyle-led businesses grow. From global names to grassroots startups, Harriet blends big-picture thinking with hands-on delivery to shape brands that resonate.
Rooted in the coast of Cornwall but connected to a global network of creatives, Collective Inds operates at the intersection of brand, culture and content. We partner with bold founders, in-house teams, agencies and purpose-led businesses to bring their vision to life.
Harriet, Founder
I’m most at home when I’m barefoot by the sea, surfing early mornings, plunging into cold water, or walking the rugged Cornish coastline with my two Rhodesian Ridgebacks (who can even rock climb). Nature is my reset, and movement fuels my creativity. That energy feeds directly into the way I work: grounded, intentional, and full of momentum.
I love working with brands that share my values, purpose-led, experience-driven, and doing things with heart. Whether it’s wellbeing, adventure, fitness or lifestyle, I thrive on projects that feel aligned and campaigns that actually mean something.
With a background in brand management, digital marketing and creative direction, I bring a rare mix of strategic clarity and creative energy to every project. My work spans brand identity, campaign planning, tone of voice, and people-first cultural development.
Clients come to me for more than just execution, they want a partner who understands the full picture, from founder vision to internal culture and external impact. I’ve worked across wellness, fitness, motorsport, h ospitality, travel and events, always tailoring my approach to the unique pulse of the brand.
When not consulting, I collaborate on design and build projects with Surfside Projects, or I’m in the water, chasing waves, planning ideas mid-swim, or drying off on the sand with the dogs.
Our Values
Purpose first
Everything starts with intention and values. We partner with brands who want to do meaningful work and create real impact — from the inside out.
Creative energy, grounded thinking
We move with momentum and clarity. Bold ideas only land when they’re rooted in purpose — and built with direction.
Be kind. Stay curious
Ask questions. Explore new ways. Lead with empathy, listen without ego. Curiosity and kindness unlock stronger teams, better work, and standout thinking.
People matter
Culture counts. We shape brands with people in mind — from team dynamics to customer experience. Because brands grow when humans do.
Energy-led work
We bring bold energy and focus to everything we do — because movement drives momentum. We’re here to help others move well, move stronger, and feel inspired by the process.
Let's Connect
Want to collaborate, discuss a project or explore how we could work together?