Top Digital Marketing Tools for 2020
With 2020 well underway, and the majority of us back to work, its time to knuckle down and tackle those goals you have set for this year. But before you do that – are you well equipt with all the digital marketing tools for 2020 you need?
To give you a little helping hand, we have compiled a list below of our top digital marketing tools for 2020 that we believe every business should be using this year
Our Top Digital Marketing Tools for 2020
1. Email Marketing – MailChimp
(or similar)
Email marketing has been around for years and is certainly not going anywhere anytime soon! So if you’re not doing it already – start!
Our favourite email marketing service provider is MailChimp – you can set up an account for free, to begin with, and they have so many tools and features available to help you create the best campaigns, personalise your messaging and convert sales. One of our favourite features is MailChimps seamless integrating with WordPress (our CMS of choice).
[no_button size=”” style=”” text=”VISIT MAILCHIMP” icon_pack=”font_awesome” fa_icon=”” icon_position=”right” icon_color=”” icon_background_color=”” icon_background_hover_color=”” link=”http://mailchimp.com/” target=”_blank” color=”” hover_color=”” background_color=”” hover_background_color=”” border_color=”” hover_border_color=”” border_width=”” font_size=”” font_style=”normal” font_weight=”” margin=”” padding=”” padding_right=”” border_radius=””]
2. Trello – Team Management/Project Collaboration Tools
It’s likely that you are not a one-man-band and that you have a team of staff to manage or colleagues to work with. A team management tool such as Trello can really help boost productivity and keep you all organised on the various projects or jobs you have in hand.
Create projects, assign tasks and keep an eye on progress – Trello is one of our favourite, simple, yet so useful!
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3. Visual Marketing Tools like Canva
If you don’t have an in-house designer or are not a dab hand with the old Adobe PhotoShop yourself then a tool like Canva can really help you to create professional-looking imagery, posters and other types of artwork for your brand.
[no_button size=”” style=”” text=”CREATE WITH CANVA” icon_pack=”font_awesome” fa_icon=”” icon_position=”right” icon_color=”” icon_background_color=”” icon_background_hover_color=”” link=”https://www.canva.com/” target=”_blank” color=”” hover_color=”” background_color=”” hover_background_color=”” border_color=”” hover_border_color=”” border_width=”” font_size=”” font_style=”normal” font_weight=”” margin=”” padding=”” padding_right=”” border_radius=””]
4. Social Media Scheduling made easy with Later App
One of our favourite tools at the moment that we use both for our own social feeds and our clients is LaterApp – a social media scheduling tool that makes content management on our social media channels oh so easy!
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5. Old school Landing pages
This last one should really go without saying – all external links that you post back to your website on social media channels, blogs or other should all lead back to your website, and preferably take the user to a promotion-specific landing page. this landing page should make it effortlessly easy for the user to take whatever action you intend them to do – be that sign up to something, purchase a product or buy tickets to an event.
Without landing pages, you potentially lose out on sales because the user lost their way on your website, it took too long or they got distracted. Landing pages increase conversions and enhance the user’s experience.
Collective Industries supports many businesses with building new anad exciting landing pages for their businesses, events or promotions. Get in touch with our team today and find out how we can help you.
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Need some help still?
Collective Industries offers marketing support services for businesses large and small within the sports, fitness, travel and lifestyle industries. We can provide support on an ad-hoc, per project, basis or if you need something a little more we can work on a full comprehensive retainer basis – it will be almost like you have your very own in house marketing team! Get in touch with us today to discuss your requirements and find out how we can help!
Call Harriet – Founder of Collective Industries