5 Small Business Web Design Tips & Tricks
1. Design
Don’t listen to the old saying “you should never judge a book by it’s cover” because no one else does!
First impressions are judged 90% by how something or someone looks visually. This includes; layout colours, logos, images.
The remains 10% will be judged by a quick scan of your menu options, heading and headlines – not the content detail.
Therefore it is highly important that you consider your brands appearance online, how do you want to come across to your customers, is it important that your website looks professional?
Find our more about our small business web design solutions…
2. Media
Images and video are key factors to your websites search optimisation. Not to mention that they add interest and vibrancy to what could otherwise be considered as a dull page!
Make sure you use video and imagery throughout your website – not just the front page. You could also consider using audio to give your website that extra dimension!
Find out more about our video marketing solutions…
3. Content
You need to ensure the content available on your website is of quality and relevance to your business. Google will use your content, grade its relevancy and dismiss duplicated articles. Your content is what will get you found in search engines therefore it is important that you research your key search terms and write valuable text. Some businesses choose to hire a copy writer with SEO (search engine optimisation) experience fore this purpose.
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4. Blog
If you don’t have a blog or news area on your website you need to get one now! Blogging and news bulletins provide new, relevant content for your website. You can keep your customers up to date with special offers, company events and much more. The more blogging you do the better – Google loves fresh, relevant content!
Find out about our blog design and management solutions….
5. Socialise
Use social media to create external links to your site, generate a buzz about your product or service and find new potential customers who you can engage with online.
Social media is also another great way to publish your business news and events and works at its best in conjunction with a blog.
Find out about our social media management solutions…
Contact Us
For more information on small business web design tips and tricks please feel free to contact our team and/or take advantage of your free consultation.
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