Website Design Tips: 5 Important Things to Consider for your next Site
Recently we have been re-designing a lot of websites for new clients and so have been thinking about what our top website design tips would be. The main reason for most of our re-design projects coming in has been that many of them have found that they do not have full access to the site and to make changes it becomes costly, or simply because they have reassessed their goals and need to tailor the website better to suit their target market.
If you are thinking of re-designing your website make sure you check out our website design tips below before doing so.
5 Top Website Design Tips
1. What is Your Goal
When redesigning your site it is important to keep focused on what your goal is. Your main goal should be to generate more visitors and leads. Of course the look and feel of the website is important but it is more important that it brings you the results you want otherwise what is the point in having it.
Need help with your marketing goals – let us give you a hand!
2. Use Unique Content
By using unique content you are likely to drive more and more relevant content to your website. Make sure your content is useful and packed full of key words for search engine optimisation.
Have a look at our Blog Management solutions and see how we can help you!
3. Keep Your Website Up To Date
It’s a simple strategy; the more content you have the more traffic you will get, the more traffic you get the more likely your business will grow faster. The more pages your website has the more chance it has of beating other websites with less content. This is where blogging really helps to generate traffic!
Don’t just write about anything though – keep your content relevant.
We offer copy writing with our Blog Management solutions.
4. Experiment With Content
By using analytical tools such as Google Analytics you can experiment with content, find out what is successful and what isn’t.
This will help you learn what type of content drives the most traffic to your site so that you can increase your conversion rate of visitors to leads. Lead Generation pages are an excellent tool for doing this, feel free to ask our team for details.
5. Include a Blog, RSS, Landing Pages, SEO
These are the key basics for any website built today, they are not expensive and they work, so make sure you include these in your design.
Blogs are a great way to keep your website up to date with new content on a regular basis, you can use them to converse with your customers and prospects.
RSS feeds allow your blog content to be sent out to subscribers automatically, increasing the reach of your content.
Landing Pages are perhaps one of the most important tools with in your website. They help you generate warm leads rather than cold leads.
SEO or otherwise known as Search Engine Optimisation is another way to get your content noticed by search engines. With a little thought about your key search terms you can drive traffic to your website free of charge.
For help or information on your website re-design give us a call today!
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