8 Essential Branding Tweaks Your Company Can Make for Free!
We know how hard it is for companies financially at the moment and the last thing you will probably want to do is pay out for an expensive brand overhaul in order to stay up to date with the market. That is why we have put together a list of free branding tweaks your company can do for free to enhance your current brand identity.
First, gather all your companies literature, online material and stationery together, take a good look at it all together and ask your self is there a consistent format?
If your answer is yes, well done you have cleared the first hurdle!
If your answer is no, then have a read of these free tips below and get your branding back on track!
- Put your logo on everything you do – make sure any literature, emails, online material, business cards and stationery you have has your logo on in a similar position to ensure consistency.
- Make a set of standard templates for all your staff to work from when creating new documents.
- Put together a document of brand guidelines that staff should stick to when creating literature. You document should include details on fonts, exact colours, images, logos and writing style.
- Brighten your brand up – use the colours in your logo throughout your literature, online and offline. If your logo is black and white, choose an accent colour that you can carry through out your branding to make you r pages jump out!
- Keep it simple, don’t over complicate your brand by adding too much and over crowding the page, “white space” is key to ensuring your pages are clean and easy on the eye.
- Look at your brand values; what are they? Do your customers know what they are? Make sure they do by including a few of them on your literature convey through text or imagery.
- Are you a green company? Make sure your customers know that you are by including a strapline within your branding.
- Put your brand in your email footer, make sure your email footer has details of your company name, number, web address, social media links and any other policies you may have, such as environmental statements on printing emails.