How to Write Content for Your Website
At some point in a company’s life someone will be given the task of writing a large amount of content for the company website.
If this is you, and you don’t know where to start, have no fear you are reading the right blog!
You will soon know how to write content in no time!
Undoubtedly in the past you have read large amounts of content on screen and probably noticed that reading from a screen just isn’t as easy as reading from paper.
You would be right – studies have shown that screen-reading is at least 25% slower than paper reading.
So the first point would be to make sure you keep this in mind when writing content for your own site – keep it short and sweet!
Keep it Short and Sweet
Whatever you would have written for your printed material on the topic at hand, by rule of thumb this should be reduced to 50% for use on the web. If you don’t you risk the chance of losing your audience before you have got your point across. People that use the web to find information are usually trying to find what they need as quick as they can, so small words and manageable sentences prove most successful for this type of content. Be precise and to the point.
Make Sure Your Audience Understand
Try and keep you terminations and language as simple as possible. Keep your target audience in mind – what will/or will they not understand? A good general rule is to write as if you were going to give it to an 8- 10 year old to read.
By writing in this way you will provide the added benefit of increasing your rankings in the search engines for key words that your clients use in online searches.
Avoid Long Pages of Continuous Text
Split your text up into bite size chunks, allow your visitors to see each section easily so that they can pick and choose what they want to read. Long pages of plain text can put a lot of people off as it is boring and often overwhelming.
Use Lots of Headings
Split your content into short useful paragraphs and label them clearly with headings, readers will then know instantly if the information on the page is useful to them or not. If they have to wade through lots of text that has no interest to them, they may end up missing the bit that would capture their attention.
Use Hyperlinks and Teaser to Provide More Detail
The great thing about the web is that it is so interactive, if your readers want more information on a certain topic, include links for them to do so. This is also useful for keeping your content short and sweet, your readers can choose what they want more detail on and what they just need a quick summary for.
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