Blogging Tips
Blogging is a great tool for small businesses – it’s free, easy to do and can drive lots of traffic to your website when done correctly. Let’s face it – blogging is a very powerful marketing tool that every business owner should use!
If it is so easy why isn’t everyone doing it?!
Many people come unstuck when they have to start thinking about creating content for their blog, or perhaps they are not very computer literate and simply don’t know how to get the content up?
If the latter is your problem, we can help you, simply let us know what you want to get up and we will do the rest for you – see our website management and marketing support plans…
If content is your problem read on…
Blogging Tips: Top 10 ways to generate content…
1. Google Alerts
Google alerts allow you to automatically receive via email related content depending on the key terms you request. To set up your own Google Alerts go to Google.com/alerts
2. Bookmarking Sites
Bookmarking sites can help you find interesting stories relevant to your niche. Our favorites are Delicious.com or Digg.com.
3. News Clippings
Seen an article in a recent newspaper or magazine? Cut it out, scan it and post it – don’t just search for your content on the web!
4. Guest Blogger
Another handy way to generate content for your blog is to find a guest blogger. A guest blogger is usually an industry expert, supplier or customer who writes content and posts it on your blog. Although it is pretty handy having someone else do the work, you still need to be careful about what they are posting so just keep an eye on things!
5. Interviews
Have you recently done a project with a client that went well? Why not interview them? You can then publish this interview on your blog. This could be presented as simple text, audio or even better – video format!
6. Client Projects
Shout about your work! Let people see what you can do – do be shy!
7. How To Guides
Demonstrate that you are an industry expert by publishing simple how to guides to help your clients or customers.
8. Company News
Have your company recently won an award? Taken on a new member? Or done something for charity? Why not let everyone know by putting it up on you blog!
9. Industry Events
Are you visiting or exhibiting at an industry event? This type on topic can generate multiple content for your blog – before, during and after posts often work well!
10. New Products or Services
Have you just launched a new product or service? As well as your regular advertising methods for this, put up a blog post as well!