Copenhagen – Monster Training
Last week I jetted off again to train more new recruits for Monster Energy.
This time the trip to me to Copenhagen, Denmark to train the latest Web Ninja (AKA Web Coordinator) recruits for Sweden and Denmark.
I now look after the North EMEA Unit which consists of about 10 countries, each one with a web coordinator whom is my responsibility to train up and ensure brand consistency is kept across all digital platforms.
The training I carry out on these trips usually consists of 2 days where I go through:
- Setting up of all emails and accounts needed
- An overview of our digital Platforms
- How to use the CMS for the website updates
- Social Media Monster Practices and Techniques
- Brand Consistency
- Communications
- Monthly Reporting
- Media Tracking
- Overview of Productivity Tools
By the end of the 2 days, each web coordinator will be fully trained.
As well as the training during these two days we try to encourage participation in a “Monster Experience” whether that be an event, a night out or an activity. This way the person I am training really gets a good understanding of what the brand is all about. On this occasion we took a trip to CPH Skatepark.
For more information about training programmes for your brand please get in touch.