What to Include in Your Marketing Strategy for 2016
As the new year approaches many marketers, managers and business owners alike will be looking back at the marketing strategy they rolled out in 2015, analysing their results and searching for ways of improvement and new ideas for 2016.
In 2015 we saw Mobile browsing become even more popular, making it a necessity now for every website built to be mobile compatible. The use of Social Media also continued to develop, with many users now going to their favourite social streams not just to chat with friends but also as their main news feed. Creative interactive print adverts and augmented reality have also started to pop up this year, check out these examples. Analytics and Reporting have become vital tools for many business strategies, managers and bosses are starting to really recognise the importance of looking back to make bigger moves forward, whether you outsource or hire a data analyst in house this part of your strategy is only going to get better in 2016! And finally not to forget the continued rise of Video – use of which is now proven to be more engaging that images when placed on websites, in social media streams and just about everywhere!
So what to we have to look forward to in 2016? What should we be including in our marketing strategy plan?
Top 5 Trends to Include in Your 2016 Marketing Strategy
1. Mobile Domination
Mobile usage is only going to get bigger and better! It is now vital that websites are built with the mobile user in mind.
When you get a chance, take a look at your current site on both desktop and mobile. Think about your users experience:
- Is it easy to navigate around your site on all device types?
- How quickly can your visitors find the information they are looking for
- Is your text easy to read
- Are your buttons easy to click
After all we all know how frustrating it is to wind up on a site where we just can’t find what we are looking for!
If you would like a free website review for mobile usage contact our team today.
2. Content Marketing Still Reins
It still looks like we just can’t get enough of it – Content will still be King!
Whether it’s plain text, video, infographics, social media posts or call’s to action on your website, you need to include content marketing within your 2016 marketing strategy.
When designing your content marketing plan, think about creating and delivering it in bite size chunks to your audience across multiple channels for both new and existing customers. Also consider the longevity of your articles and items, you can re-use content many times if you are clever about it!
If you need help building and/or maintaining a solid content marketing strategy contact our team today.
3. The Birth of the Data Analyst
In 2015 analytics and reporting tools for digital marketing have been popping up everywhere, and now businesses are realising the importance of the information they can get from these tools and how their new found knowledge can benefit them in order to grow and become more profitable.
However, with so much information to decipher many companies are now outsourcing or hiring one individual or agency to help them collect the information, and tell them what it means, helping them to understand their next steps to move forward. So in 2016 we will see the birth of the Data Analyst job role within companies and agencies.
Collective Industries has plenty of experience with analytics tools and performance reporting, we can even help you build a strategy from our reports if you like! Contact our team today for more information on this service.
4. Email Marketing is Still a Key Marketing Tool
One of the oldest digital marketing tool.s around now has to be email marketing – and it is still going strong!
In 2016 you can expect to see the continued usage of email marketing by businesses, however they will be getting clever with their tactics. Email campaigns will become more and more intelligent, they will be automated and they will be personalised – say goodbye to those generic sales emails that you can;’t remember signing up for!
If you need help with your email marketing strategy please contact our team today.
5. No Excuses for Out of Date Websites
Finally, trend number 5!
In a content hungry world, there will be no more excuses for out of date websites no matter how big or small your business is. People want up to the minute, fresh content – no one wants to hear old news! So make sure you keep your site up to date to avoid loosing business.
Collective Industries offer website management solutions to suit all budgets and requirements. Contact our team today for your tailored solution.