How to Use Instagram for Business
Have you ever wondered about how to use Instagram for Business, but don’t know where to start? This quick step by step is the perfect guide for complete beginners!
So by now you most probably will have definitely heard of the new social media trend that is Instagram, a trendy photo editing and sharing site that is hugely popular with the 18 – 24 year olds.With over 80 million users on its books, it was no surprise when Facebook acquired the social network and has now become a huge hit.With this in mind it is now wonder that businesses want in on the action, looking for ways to promote their products or services before the fad fizzles out on this new platform.
This guide will tell you step by step how to use Instgram for Business
1. Set up your account
Instagram is primarily a mobile app, although more recently it has launched a profile page for users which can be viewed on the web. So first things first you will need to download and install the Instagram app on you smartphone or mobile device.
You will then need to register an account for your company and from there you can then begin to upload your company photos using a variety of filters and effects to make them look more “arty”.
2. Edit your profile URL
You may wish to edit you profiles url to make it more memorable.
3. Add follow me buttons to your posts and website
Or anything else you think it may work on! Now that you have a profile set up, with a memorable url, you can now start placing follow me links across your website pages and posts. This will help drive traffic to your Instagram account and hopefully attract a few followers at the same time. You could also add this link to your other social media accounts such as Facebook and Twitter.
4. Start taking photos
The best way to sum up Instagram is to think of it as documenting your companies life, include events, products new and old, staff or anything that is of interest to your client type. Take photos of things happening in the moment, think of it as a visual company diary!
5. Hash tags and @ symbols – what they’re all about!
You can now share your Instagram images on Twitter too with your Twitter profile or a friends, simply add you username like you would on Twitter when captioning photos. For example we would use @CollectiveInds
#HashTags are another ball game all together. Using unique hash tags across your campaigns helps your company track and me sure the conversations you have on Twitter and Instagram. They also allow you to jump on the band wagon of trending hash tags and increase your posts visibility slightly.
Instagram Tips!
- Show your fans your business from another perspective – behind the scenes is always a popular approach!
- If you sell products why not create an Instagram Product Gallery?
- Be creative, have fun with it, make sure it is unique and personal to you and your business!
For more information about how to use Instagram for business or for help setting up or managing your companies account please contact us….
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