5 Key Mobile Marketing Tools for Small Business
In a world now overrun with smartphones, your small business should be taking a seriously long, hard look into mobile marketing and the benfits it has to offer for small businesses.
Our Top 5 Mobile Marketing Tools
1. Click-to-call
Make sure your mobile website allows your consumer to call you at the drop of a click. If they are forced to write the number down and then re-enter it into their phone they may never call!
Google Adwords even allows small businesses to add the “click-to-call” function to their adverts.
2. SMS
I know we are all tired of receiving SMS junk messages, but when used effectively an SMS campaign can do wonders for your small business.
There are plenty of companies who make it easy for small businesses to build subscriber lists and send messages to them.
Techniques that work well for SMS mobile Marketing:
- Discounts
- Time-sensitive promotions
3. Email
Most people now can access their emails from their smartphones and although traditionally email marketing was never a mobile solution, due to this change in technology and attitudes email is now a very effect mobile marketing technique.
4. Mobile loyalty programs
The old fashion loyalty programs that once were found on punch cards can now be found on the consumers mobile phone.
These programmes can be as simple as an app-based punch card and are becoming more and more popular with today’s money conscious consumer.
There are two options when setting up your mobile loyalty program:
The first, use a simple turnkey solution and roll out your own
or
The second create partnerships with other companies that provide rewards through a single app, such as Groupon and Living Social.
5. Maps
Make sure your business is listed on Google Places/Maps.
Google Adwords allows businesses to promote their nearest location to mobile users searching for what they offer.