What does small business web design offer beyond visibility?
Your website is your key tool in your online or internet marketing strategy. Therefore it is important that you as a small business get the most from your website design.
It’s not just about looking “pretty”…
The term web design covers so much more that just the atheistic or visual appearance of a website. Your small business web design must consider:
- Navigation
- Structure
- Content
- Layout
- Links and buttons
If your website isn’t easy to get around you may end up looking readers. Think about the journey you want your prospective customers to take when visiting your website.
A bad designed website can easily put potential customers off!
Things to avoid…
- Large chunks of text
Keep your content short and simple, to the point and concise. No one likes reading essays!
- Bright or flashing colours
Bright colours or flashing images can often be an unwanted distraction to your visitors, keep your colour scheme to a maximum of 3 key colours.
- Illegible typography
There is no point writing text in a font that no one can read – it simply wont get read!
Things to include…
- Try and keep your site looking clean and simple visually
A well-presented, professional looking site is the best way to make a good impression on your visitors and start building trust in your newfound relationship. We know the saying is “never judge a book by its cover” but lets face it – we all do!
- Display only essential information
No one likes wasting their time reading about things they don’t need to. Make it easy for visitors to pick out key information but using headings and image to break the page up.
- Make your contact detail easy to find
If visitors can’t find them they wont be able to get in touch and will move on to your competitors.
To find out more about small business web design or for a free consultation with our experts please contact our team.
[contact-form-7 id=”1533″ title=”General Enquiry”]